Clienteling Manager
Published on 08.25.2024
Loewe
Marketing
Reference: LOEW01725
- Place of employment :
Dubai, United Arab Emirates
- Contrat type :
Permanent Job
- Required experience :
Minimum 5 years
- Work mode :
Full Time
Position
About LOEWE
Created in Spain in 1846, LOEWE approaches 175 years as one of the world’s major luxury houses. Since 2013, under LOEWE’s creative director, Jonathan Anderson, the brand has started a new chapter, presenting itself to the world as a house focused on craft and culture; evidenced through an intellectual yet playful approach to fashion, bold and vibrant Spanish lifestyle, and unmatched expertise with leather.
LOEWE has a rich legacy of craftsmanship dating back to its beginnings as a collective workshop and has long valued artisanal techniques in its approach to design and manufacture. These core values are reflected in the brand’s belief in the importance of craft in today’s culture, its modern interpretations of historical artistic achievements and its commitment to supporting contemporary art, craft, and culture around the world.
Role Mission
The Middle East Clienteling Manager will be responsible for the successful development and implementation of the clienteling strategy at Loewe in the Middle East, to develop client acquisition, engagement, retention, upgrade and loyalty, as well as the client events and experiences.
Job responsibilities
Clienteling
- Together with the CRM & Clienteling Europe & Middle East team, you will set yearly objectives for the market and the retail network and monitor the achievements
- Identify and promote actions to improve data capture, conversion, outreaches, appointments, retention and loyalty of our local clientele
- Identify prospecting and client development opportunities in the market
- Support the rollout, execution and follow-up of outreach campaigns
- Support the development of a strong clienteling culture through training, coaching, shadowing, data sharing and monitoring
- Ensure adoption of the Loewe’s clienteling app by retail teams
- Implement clienteling guidelines & toolkits in the region, based on the input from EMEA CRM & Clienteling, and tailor them to market needs
- Ensure global and regional clienteling guidelines are respected.
Client Experience
- Define, plan and ensure the implementation of in-store, offsite and at-home client events, activations and experiences to support collection launches, capsules, popups and democratic animations, in collaboration with the EMEA CRM & Clienteling and local marketing teams
- In alignment with the EMEA CRM & Clienteling, define animation targets, gather results and feedback, challenge teams on performance, with a strong focus on ROI achievement
- Support the regional team in the organization of VIC experiences such as Fashion Show, presales, high-end caravans, celebratory dinners, craft & cultural exclusive opportunities
- Challenge and support stores in developing comprehensive action plans to grow their VIC clients
- Coordinate, maximize and enhance client gifting, including ideation of a dedicated offer to celebrate local festivities. Manage the ordering process, deliveries, tracking and ROI calculation
- Monitor the budget for the market and ROI achievements
Profile
The ideal candidate for this role will possess the following skills and expertise:
- At least 7 years experience in CRM / customer management roles
- Strong knowledge of the Middle East market and clientele
- Experience in overseeing the design, development, and implementation of in-store events
- Experience in producing / conducting high-level customer analysis
- University degree or college diploma in relevant field
- Having worked in luxury fashion brands in CRM / client related positions is mandatory
- Great capacity of leading and organizing multiple projects with great attention to detail.
- Flexible, enthusiastic and motivated with the ability to work to targets in a deadline driven environment.
- Fluent in English. Any other language is a plus.
LOEWE
MAISON
Crafting Dreams Starts With Yours
Clienteling Manager
Marketing - Loewe