IdentityKVD BEAUTY
At KVD Beauty, we create high-pigment, high-performance makeup inspired by tattoo artistry. But we stand for more than just performance: Our makeup is 100% vegan and cruelty-free, and we’re committed to becoming more and more sustainable. Above all, we give you the tools to live your beauty truth.
KVD Beauty continues to push the boundaries of what high-performance vegan makeup can do. Tattoo artistry not only inspires the long-lasting, pigment-packed products we create—it is deeply engrained in the gritty, dark romance of this brand’s soul.
Sarah Koch
Senior Vice President of KVD Beauty
2008
LAUNCHED AS 100% CRUELTY-FREE
2016
REFORMULATED TO BE 100% VEGAN
20
GLOBAL TATTOO LINER AWARDS WON AND COUNTING
Visuals representative of KVD Beauty campaigns, products identity, and savoir-faire
ICON
Our #1 award-winning, bestselling Tattoo Liner is the uncontested holy grail of liquid liner for a reason. This long-wear, waterproof eyeliner packs intense, ink-like pigment for ultra-precise lines inspired by tattoo artistry. Push your creativity to the limit: Tattoo Liner makes it easy to create graphic lines, iconic winged liner and more.
OUR EXCEPTIONAL TALENTS
I’m a National Makeup Artist at Sephora and I’m responsible for training our local teams. This training covers sales techniques, how to organize instore makeup events, launching new brands and products, as well as introducing new digital tools. I also create makeup training modules and sometimes I do make up for Sephora staff for special events.
