IdentityCHA LING
Cha Ling was born from an ecological dream in protecting ancient tea forest Yunnan China.CHA Ling is the first skin-care brand established in-house by the LVMH group, also the first brand in LVMH that integrated the precious ancient forest Pu’er tea into its skincare range.Cha Ling introduced premium skincare line based on the conception of 「CHUN·CUI」：CHUN - purity: the rarest, richest and purest Pu’Er tea from forests that that thousands of years old in Yunnan province;CUI – know-how: Exclusive technology of LVMH, creating powerful anti-oxidation and anti-aging efficacy by high concertation of ingredient, such as B-DT COMPLEX™.These precious ingredients were harvested from the ancient tea forest that in China Yunnan province Jingmai mountain and Bulang mountain.Since 2015, “Cha Ling Tea Forest Project” is emblematic of Cha Ling’s commitments, it has already contributed to the reforestation and tea tree planning of 20 hectares in the original ecosystem in Yunnan.
CHA LING was born with the intention to create a bond between the Chinese and French cultures, to propose a luxury eco-responsible beauty brand, allying purity at the highest state (CHUN) with the excellence of know-how (CUI), committed to nature and men.
Laurent Boillot
Founder and CEO of CHA LING, and CEO of Hennessy
2016
CREATION OF CHA LING
20 Ha
REPLANTED WITH FOREST TEA TREES IN YUNNAN PROVINCE
87%
THE AVERAGE RATE OF NATURAL INGREDIENTS
Visuals representative of Cha Ling campaigns, products and identity
Visuals representative of Cha Ling campaigns, products and identity
ICONIC PRODUCT
Cha Ling’s top-selling Infusion Serum is a powerful age defying treatment that reduces fine lines and wrinkles while firming and increasing the elasticity of the skin. With the highest concentration of B-DT Complex®, and ultra-hydrating texture it effectively counters the effects of skin ageing.
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FRENCH
TECHNOLOGY
LVMH R&D focused on the properties of this exceptional tea and its natural fermentation process to develop B–DT Complex® (Bio-Detox Tea), a powerful skincare complex containing extracts of young Pu’Er tea leaves selected for their anti-oxidant effects and Pu’Er tea leaves that have been fermented for a minimum of three years, for their anti-ageing effects.This brings the skin the full molecular richness and complexity of these tea leaves for a holistic beauty, while guaranteeing the most natural and safe formulations.
