Loro Piana, ready-to-wear, cashmere - Fashion & Le...

IdentityLORO PIANA

The Loro Piana family began trading wool in the early 1800s. In 1924, Pietro Loro Piana founded Ing. Loro Piana & C., the current company, in Quarona, Piedmont, northern Italy. Pietro’s nephew, Franco took over the reins of the company in the 1940s, the firm began to establish its reputation as a supplier of premium wool and cashmere textiles for a growing haute couture industry, both in Italy and abroad. In the 1970s, Sergio and Pier Luigi Loro Piana took up the reins, diversifying into luxury goods and developing an international retail arm. Now the world’s foremost cashmere master, Loro Piana prides itself on sourcing the very finest, rarest raw materials the world has to offer, including unique cashmere in northern China and Mongolia, vicuña from South America, extra-fine Merino wool from Australia and New Zealand and lotus flower fibre from Myanmar. The company draws on both time-honoured traditions and state-of-the-art technology to offer its informed customers products that are renowned for their peerless quality. All of the company’s collections of ready-to-wear garments and accessories are made in Italy, inspired by the standards that define craftsmanship and sartorial excellence.

10
PRODUCTION SITES OWNED BY LORO PIANA, ALL LOCATED IN ITALY
180
LORO PIANA STORES AROUND THE WORLD
4
MILLION METERS OF FABRIC PRODUCED EACH YEAR

ICON

The Loro Piana icons are the ultimate expression of sophistication, combining a rich heritage with refined functionality and timeless style. Each icon epitomises the Maison’s signature elegance.The Roadster jacket was launched in 2004 and represents the affinity between Loro Piana and the world of classic cars. It offers an elegant yet comfortable style thanks to its impeccable construction.

SAVOIR-FAIRE

Loro Piana has come to set the benchmark for the world’s finest yarns and fabrics, thanks to its tireless investments in raw materials and production, and continued technical innovation. The company controls the main stages of production and is committed to maintaining exacting standards, from the collection of the natural fibers, right down to the delivery of the finished products to its stores. Loro Piana’s commitment to the sustainability of these rare, exclusive fibers has resulted in long term conservation programs to safeguard the animals and their habitats. By forging exclusive partnerships with suppliers round the world, it supports and encourages ongoing research and development right from the source. Loro Piana uses these unique raw materials to produce its world-renowned textiles and exceptional luxury goods, which are all meticulously crafted in Italy by artisans, various professionals, and the Maison’s partners.