LVMH x Formula 1®
As Formula 1® emerges as a true cultural phenomenon, this unprecedented partnership comes to life in 2025 for a duration of 10 years.
Since 2025, LVMH has been a global partner of Formula 1® under a 10-year agreement involving several iconic LVMH Maisons: Louis Vuitton, Moët Hennessy, and TAG Heuer.
At the crossroads of the LVMH Group’s values of creativity and excellence with Formula 1®’s innovation and high-performance, the partnership brings together the best of these two worlds and provides unparalleled experiences combining thrilling sport and elegant art-de-vivre, wheel-to-wheel racing and time-tested craftmanship, for enthusiasts, fans and clients.
LVMH and its teams share their exceptional savoir-faire and entrepreneurial spirit with the world of Formula 1® through hospitality, bespoke activations, limited editions and outstanding content.
From the birth of Formula 1® in 1950 through to the modern day, LVMH and its Maisons have been a part of the sport. With this new partnership both Formula 1® and LVMH are excited to write new chapters of this incredible story, with each Maison involved bringing its unique expertise, heritage, and energy to heighten the collaboration.
OUR MAISONS AT THE HEART OF
THE PARTNERSHIP
As Official Partners, Louis Vuitton, Moët Hennessy – including notably Moët & Chandon, the Official Champagne of F1 – and TAG Heuer, the Official Timekeeper, join this world of performance and innovation to bring their expertise, heritage, and unique savoir-faire.
Louis Vuitton
Bespoke trophy trunks
As “Victory Travels in Louis Vuitton”, the Maison partners with Formula 1® in a 10-year agreement, crafting bespoke trophy trunks for major GRAND PRIX circuits. Showcasing the Maison’s historic expertise, each trunk merges heritage with innovation. The signature “V” for “Victory” is formed on the Monogram canvas, with a nod to the circuit’s finish line — celebrating the adrenaline, prestige, and ultimate triumph of motorsport’s elite championship.Perpetuating a long tradition savoir-faire, each trunk is handcrafted by Louis Vuitton’s master artisans in Asnières, just outside Paris.Louis Vuitton is the Title Partner for the first race of the season in Melbourne, which will be named the Formula 1® Louis Vuitton Australian GRAND PRIX 2025.
TAG Heuer
Official Timekeeper
TAG Heuer becomes the Official Timekeeper of Formula 1® again in 2025 for 10 years. On the occasion of the first GRAND PRIX of the season in Melbourne, TAG Heuer presents the official pitlane clock. This custom-engineered piece draws its inspiration from the TAG Heuer Formula 1 collection of 1986, while incorporating high-performance materials. With a diameter of 1200 mm, a fiberglass bezel, a lightweight plexiglass dial, and aluminum hands optimized for perfect readability, it ensures maximum visibility thanks to high-intensity LED lighting. Weighing only 35 kg, this clock combines robustness and lightness, while being perfectly synchronized with the official Formula 1® timing system. Before each race, it is recalibrated and adjusted to the local time, guaranteeing absolute precision on all circuits. A new demonstration of TAG Heuer's watchmaking expertise and spirit of innovation at the heart of the competition.As the official timekeeper, the Maison will have strong visibility on the tracks and beyond with activations in the Fan Zone and the Paddock Club.
TAG Heuer is also the title partner of the Monaco GRAND PRIX, now called the Formula 1® TAG Heuer Monaco GRAND PRIX.
TAG HEUER
F1 ACADEMY™
F1 ACADEMY™ is a pioneering initiative dedicated to fostering female drivers at the highest levels of motorsport. As the Official Partner and Official Timekeeper of F1 ACADEMY™, TAG Heuer is reinforcing its commitment to shaping the future of racing, ensuring that talent—not gender—determines success on the track.Founded in 2022 and launched in 2023, F1 ACADEMY™ is an all-female single-seater racing series designed to identify, develop, and propel female drivers toward the pinnacle of motorsport. The series provides a structured platform, increasing accessibility to professional racing and creating a talent pipeline for higher levels of competition. TAG Heuer is dedicated to breaking barriers, creating opportunities, and accelerating female talent toward the pinnacle of racing.
Moët Hennessy
Celebration
Moët Hennessy’s partnership with Formula 1® brings the spirit of celebration to life on and off the track, crafting unforgettable experiences that blend passion, excellence, and emotion. The Australian GRAND PRIX marks the long-awaited return of Moët & Chandon to Formula 1®️, reclaiming its place at the heart of the sport’s most iconic tradition: the Podium celebration. As Formula 1® celebrates its 75th anniversary, Moët & Chandon proudly presents the Celebratory Jeroboam, seamlessly connecting the past with the present. This modern iteration of the original bottle design features two bold “MOËT” signatures above and below the label, as well as along the sides, creating a visual identity that resonates deeply with both racing insiders and fans. This moment honors the rich heritage of the Maison, embedding each celebration into the annals of sport. The reintroduction of this Jeroboam is not merely a nod to History; it is a heartfelt tribute to the spirit of collective celebration that defines Formula 1®.Moët & Chandon also becomes the Title Partner of the 2025 Belgian GRAND PRIX at Spa-Francorchamps, now named Formula 1® Moët & Chandon Belgian GRAND PRIX 2025.Beyond the track, the Moët Hennessy Maisons are present at the official Formula 1® events. Among them: Belvedere organizes unforgettable parties to celebrate its groundbreaking partnership as the first-ever Official Vodka of Formula 1®.
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