As Formula 1 celebrates 75th anniversary LVMH launches historic collaboration as Global Luxury Partner alongside three LVMH Maisons  

Following Formula 1's celebration of its 75th anniversary and season launch at the O2 Arena in London, LVMH is proud to spotlight its 10-year collaboration as Global Luxury Partner of Formula 1, alongside three of its Maisons.

Louis Vuitton, TAG Heuer, and Moët Hennessy will further enhance the experience on circuits thanks to their exceptional savoir-faire.  

Bringing together the LVMH Group's values of creativity and excellence with Formula 1's innovation and high performance, this partnership fuses the best of two worlds. It will provide unparalleled experiences, combining thrilling sports and elegant art-de-vivre, wheel-to-wheel racing and time-tested craftsmanship for enthusiasts, fans and clients alike.  

As Official Partners, Louis Vuitton, Moët Hennessy – in particular Moët & Chandon, the Official Champagne of F1 – and TAG Heuer, Official Timekeeper, are joining this world of high-performance and innovation to contribute their unique  expertise, heritage and savoir-faire.  

Everyone is eagerly awaiting the Formula 1 Louis Vuitton Australian Grand Prix 2025 in Melbourne this coming March 13-16, kicking off a thrilling new season.