2025 OSAKA-KANSAI WORLD EXPOLVMH, major partner of the French Pavilion.
For six months, over 160 countries and international organizations will come together. At the heart of the French Pavilion, LVMH is showcasing five of its iconic Maisons in a country that holds special importance for the Group.
28 million visitors are expected to attend the event before the closing next October 13, 2025.
The LVMH Group affirmed its commitment to championing France's inimitable savoir-faire and art de vivre in Japan and more broadly.
LVMH has been present in Japan for decades and plays a major role in the economy of the country, which accounts for 9% of the Group's revenues. With nearly 14,000 employees and a network of over 1,000 stores, LVMH is the leading French employer in Japan, reflecting to its strong and enduring relationship with the country, and the powerful appeal of French excellence among the Japanese.
THE FRENCH PAVILION: THE MOST BEAUTIFUL THINGS OUR COUNTRY HAS TO OFFER
28M
MILLION VISITORS EXPECTED AT OSAKA-KANSAI WORLD EXPO
5
LVMH MAISONS PRESENT
20,000
VISITORS EXPECTED DAILY AT THE FRENCH PAVILION
FIVE MAISONS AT THE HEART OF THE FRANCE PAVILION
Louis Vuitton and Dior will be part of the permanent exhibition with two scenographies designed in collaboration with Japanese artists, scenographer, photographers and designers, while Celine and Chaumet will present temporary exhibitions. Moët Hennessy will enrich the visitor experience at the French Pavilion as hospitality partner.
LOUIS VUITTON
PERMANENT EXHIBITION
Louis Vuitton revisits its history in a hymn to love for Japan and timeless craft gestures, in a scenography created with Japanese architect Shohei Shigematsu-OMA. A “library” of 85 trunks celebrates this exceptional craftsmanship, enhanced by original music created by IRCAM, France's renowned Institute for Research and Coordination in Acoustics/Music, founded by Pierre Boulez. The soundtrack recreates the sounds of Louis Vuitton's famed Asnières workshop. An immersive installation in a second room transports visitors into a dreamlike world as a “sphere of trunks” by Shohei Shigematsu-OMA, comes to life at the heart of a video installation by Japanese artist Daito Manabe.
DIOR
PERMANENT EXHIBITION
Dior offers a poetic odyssey dedicated to the love of savoir-faire. The iconic Bar suit is presented in three variations – blue, white and red – reflecting the legendary Amphores Tricolores created by Christian Dior. More than 400 emblematic white toiles are revealed at the heart of a monumental installation, alongside Dior perfume bottles reinterpreted in 3D printing. A scenography by Nathalie Crinière punctuated by Yuriko Takagi's photographs, medallion chairs designed by Tokujin Yoshioka and the Lady Dior by Kazuyo Sejima for Lady Dior As Seen By in 2024, celebrating the unique ties woven between the House and Japan.
CELINE
TEMPORARY EXHIBITION
The CELINE Maki-e temporary exhibition is a symbolic journey, imagined as a visual and conceptual passage. It features reinterpretations of the iconic Triomphe logo, in a cultural exchange between Japanese artists Hikoju Makie & Soshi Nakamura and the house’s emblem. By linking rich traditions to contemporary art forms, the exhibition underlines the unequalled savoir-faire that lives in every creation, and celebrates the fifty-five years of CELINE’s presence in Japan.
CHAUMET
TEMPORARY EXHIBITION
Chaumet has cultivated a passion for nature for nearly 250 years, a passion it shares with Japan. The storied jeweler is presenting an immersive, luminous experience, unveiling its naturalist universe through contemporary and historic jewelry creations and iconic motifs. They include wheat, plus bees and honeycombs, whose graphic interpretations have become emblems of the Bee de Chaumet jewelry collection.
MOËT HENNESSY
HOSPITALITY PARTNER
Moët Hennessy is the Hospitality Partner of the French Pavilion throughout the six months of World Expo 2025, proposing a selection of wines and champagnes on a bistro menu and during special Pavilion events.
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A QUARTET OF STELLAR AMBASSADORS
Four leading figures, who fully embody French excellence, have agreed to represent the French pavilion.
SOPHIE MARCEAU
« I’m delighted to represent our country as an ambassador of the French Pavilion at the 2025 Osaka-Kansai World Expo. This is a unique opportunity to share our cultural heritage and creative spirit with the world, and to highlight our iconic French savoir-faire. »
ANTOINE DUPONT
« It is a great honor to be an ambassador of the French Pavilion at the Osaka-Kansai World Expo 2025, upholding the values of perseverance, fraternity, and diversity alongside the incredible team of personalities who join me in this role. The legendary hospitality of Japan, a country I particularly love, and its pursuit of excellence in sports are an inspiration to me as we celebrate this event with the French, the Japanese, and the entire world. »
LÉA SEYDOUX
« I’m absolutely thrilled and delighted to be invited to be an ambassador of the France Pavilion at Osaka-Kansai World Expo 2025. I’m eager to discover and share the innovations and exceptional experiences of this historic event. »
TEDDY RINER
« Judo, a magnificent sport that originated in Japan, has shaped my life and values. Through it, I have had the honor of proudly representing the colors of France, a country I deeply love. It is with immense pride and love for these two inspiring nations—France and Japan—that I accepted the invitation to be an ambassador of the France Pavilion at the Osaka-Kansai World Expo 2025. This is a superb way to celebrate the bonds that unite us and to share the very best of France. »
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LVMH AT WORLD EXPOSITIONS
AICHI EXPO 2005
Embodying the 2005 World Expo theme ‘Nature’s Wisdom’, LVMH showcased its commitments to innovation and sustainable development, organizing a global collaboration that promoted the savoir-faire and excellence of its Maisons. Louis Vuitton built a pavilion from hundreds of sea salt tiles, a model of ecological minimalism.
SHANGHAI EXPO 2010
Around the theme ‘Better City, Better Life’, LVMH led a team of partners for over 18 months as one of the primary organizers of the France Pavilion, which proposed a journey of discovery through a dreamlike and retro-futuristic Paris. The journey for the 10,000 daily visitors began in front of a replica of the famous Paris metro Art Nouveau entrance created by Hector Guimard, leading to a 250-square-meter space dedicated to the celebrated trunk maker Louis Vuitton. A poetic and futuristic Paris then opened up to them, at the crossroads of Georges Méliès and Jean-Pierre Jeunet, and Jules Verne and George Lucas.
WORLD EXPO MILAN 2015
Featuring the theme ‘Feeding the Planet, Energy for Life,’ LVMH took part in the France Pavilion alongside Moët Hennessy, highlighting a commitment to sustainable viticulture, responsible production, and innovative agricultural initiatives. Other LVMH Maisons including Louis Vuitton contributed to this World Expo with special events and collaborations.
DUBAI WORLD EXPO 2020
With the theme ‘Connecting Minds, Creating the Future’, the Dubai World Expo 2020 showcased innovations and solutions in mobility and sustainability, designed to inspire and encourage global collaboration for a better future.
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LVMH IN JAPAN
Hennessy cognac and Veuve Clicquot champagne were both imported to Japan back in the 1860s. In the 1950s, Dior and Givenchy orchestrated memorable runway shows in the country. And in 1978, Louis Vuitton opened its first six stores in Japan in Osaka and Tokyo, considerably expanding its presence in the Japanese market.
Japan is a continually growing market, representing a multitude of development opportunities for LVMH Maisons. New store openings are planned for the coming years, joining the thousand points of sale already operating in the country. In 2020 Louis Vuitton inaugurated Sugalabo V, its first restaurant in Japan, headed by Yosuke Suga. The restaurant perfectly embodies the fusion of Japanese and French haute cuisine.
LVMH Maisons will be particularly active in Japan in the years ahead with the opening of Tiffany & Co. and Loewe stores in Ginza (Tokyo) in 2025, as well as Dior, Chaumet, Fendi and Bulgari stores in Osaka in 2026.
Kenzo, an iconic international fashion house
Maison Kenzo, founded by Kenzo Takada in 1970, quickly established itself with a unique and recognizable style, popularizing Japanese aesthetics in Western fashion. Its acquisition by LVMH in 1993 created exceptional synergies with other LVMH Group brands, fostering remarkable collaborations between a Western ethos and Japanese brand Kenzo. One recent example is the collaboration between Pharrell Williams and Nigo for the Louis Vuitton Men's Fall-Winter 2025-2026 collection, which transcends cultural boundaries while preserving the essence of the Group's iconic houses.
Japan, a robust growth market for LVMH Maisons
The continually expanding Japanese market enables LVMH Maisons to expand their presence in the region. Adding to the Group’s 510 points of sale in Japan, Tiffany & Co. and Loewe will open in Ginza in 2025, and a new Dior boutique will be inaugurated in 2026 in Osaka.
An exceptional network of partner local artisans
LVMH Métiers d’Art set up a dedicated organization in Japan in 2022 to support local craft professions. Two exhibitions were held in the Paris showroom La Main. "Ambient Weaving", prepared with luxury textile firm Hosoo, a longtime partner, proposed an immersive exploration of innovative silk weaving techniques. "Métiers d’Art du Japon" showcased the rich diversity of Japanese craftwork, including a tribute to several exceptional artisans.
LVMH Métiers d’Excellence, a significant presence in vocational training in Japan
In 2021 LVMH Métiers d’Excellence introduced a Client Advisor program in Japan. The program offers women who have not been in the job market for several years opportunities to prepare for careers in the luxury sector. Eleven LVMH Maisons took part in the initiative in 2024.
LVMH AND JAPAN IN A FEW KEY DATES
19th CENTURY
1953
1978
1993
2003
2022
2026
OSAKA-KANSAI 2025 NEWS
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Photo Credits
French Pavilion: © Victor Marvillet
Dior: © Victor Marvillet
Celine: © Victor Marvillet
Louis Vuitton: © Marco Cappelletti