CEO
Manuel Reman
Creation date
1843
Headquarters
5 rue Coquebert, Reims - France
IdentityKRUG
The House of Krug was established in 1843 by Joseph Krug, a visionary with an uncompromising philosophy. His dream was to craft the very best Champagne possible every single year, regardless of annual variations in the weather. He was able to fulfill his dream by paying close attention to the unique character of the vineyard, respecting the individuality of each plot and the wine it produced, and by building an extensive library of reserve wines from many different years.Combining so many wines from different years produces a richness of flavors and aromas that would be impossible to express with only the wines of a single year. And thus was born the very first Édition of Krug Grande Cuvée, the most generous expression of champagne.Six generations of the Krug family have perpetuated this dream, continually enriching the founder’s vision and savoir faire.
We have inherited the Krug philosophy from our founder, Joseph Krug. He transcended the traditional boundaries of making champagne to create the highest possible quality champagne each and every year, regardless of changes in the weather from one year to the next. At Krug we harvest each plot separately to produce a unique wine that expresses all the nuances of its personality. This art of individuality allows the Tasting Committee and me to each year create a new Édition of Krug Grande Cuvée, the most generous expression of champagne.
Julie Cavil
Cellar Master, Maison Krug
+120
WINES FROM MORE THAN 10 DIFFERENT YEARS IN EACH ÉDITION OF
KRUG GRANDE CUVÉE400
WINES AUDITIONED EACH YEAR 250 WINES OF THE YEAR & 150 RESERVE WINES
+20
YEARS OF CAREFUL CRAFTSMANSHIP ARE REQUIRED FOR EACH EDITION OF
KRUG GRANDE CUVÉE
Visuals representative of Krug campaigns, products, and identity
ICON
Krug Grande Cuvée is born from the dream of one man, Joseph Krug: craft the most generous expression of champagne each year, regardless of changes in the weather. Each year since 1843 the House of Krug honours his vision with a new Édition of Krug Grande Cuvée.
INNOVATION
Since 2011 the House of Krug has invited Krug Lovers to scan the QR code or enter the Krug iD found on the back label of the bottle on Krug.com or in the Krug app. Krug Cellar Master Julie Cavil then shares the unique characteristics of each champagne, along with insights into her savoir-faire, meeting challenges posed by the climate, details of the creation of the champagne and more.
Krug ID
© KrugOUR EXCEPTIONAL TALENTS
I’m the Deputy Head of Wine Operations at Krug. I’m involved in making our champagnes at every stage, from preparation of the harvests right through bottling. Everything starts in July with the “abreuvage”, watering the barrels to get them ready for the juice from the grapes during the harvest. Then we monitor the vinification, with the juice still in the barrels being transformed into wine thanks to alcoholic fermentation in September. After that, following a period of rest called “clarification”, the racking begins to separate the wine from the lees, rendering it clear, between December and February.
