IdentityKENZO PARFUMS
“THE WORLD IS BEAUTIFUL”
From his very first collection in 1970, Kenzo Takada instilled his creations with fresh energy, lightness and free spirit. He celebrated cultural diversity with an ode to youth and nature. He brightened fashion with colors, flowers, exuberance, generosity and an authenticity in perfect harmony with meticulous Japanese craftsmanship.
From his very first collection in 1970, Kenzo Takada instilled his creations with fresh energy, lightness and free spirit. He celebrated cultural diversity with an ode to youth and nature. He brightened fashion with colors, flowers, exuberance, generosity and an authenticity in perfect harmony with meticulous Japanese craftsmanship.
A brand that makes the world more beautiful, a brand that celebrates nature and expresses a passion for flowers, joyfulness, poetry and dreams. A Maison infused with the spirit of designer Kenzo Takada and unique Japanese roots, whose contagious spirit of freedom and celebration of cultural diversity resonate powerfully with today’s young generations.
Romain Spitzer
Chief Executive Officer
50
COUNTRIES WHERE KENZO PARFUMS IS AVAILABLE
4
BOTTLES OF FLOWER BY KENZO SOLD EACH MINUTE AROUND THE WORLD
15
MILLION FLOWER BY KENZO POPPIES DISTRIBUTED WORLDWIDE
Visuals representative of Kenzo Parfums campaigns, products identity, and savoir-faire
ICON
ABSOLUTE ICON
THE POWER OF A FLOWER TO MAKE THE WORLD MORE BEAUTIFUL.
Since the poppy has no scent, KENZO invented the fragrance of this fragile but strong flower. Master perfumer Alberto Morillas imagined this unique scent, a powdery floral, unexpected and poetic.
THE POWER OF A FLOWER TO MAKE THE WORLD MORE BEAUTIFUL.
Since the poppy has no scent, KENZO invented the fragrance of this fragile but strong flower. Master perfumer Alberto Morillas imagined this unique scent, a powdery floral, unexpected and poetic.
OUR EXCEPTIONAL TALENTS
I’ve been the head of production and R&D at Conceria Masoni for 17 years. We produce different types of calfskin for luxury houses, mainly for leather goods, but also footwear. I’m the liaison between these brands and our teams. My role is to ensure that we meet their needs and that the innovations we develop are easily replicable. Sometimes designers give us an image to work from, a picture. Our job is to imagine a product that best expresses the mindset of a collection, its look, its feel, its colors and its soul…. I’m also in charge of finishing, which is the final stage in the process before the client presentation. Although all the processes, notably tanning, contribute to the end result, finishing is particularly important. It’s during this final phase that we work on the grain of the leather to protect it against water or stains, or to elevate aesthetic features, the sheen, the softness, the color, etc. We can waterproof the leather, nourish it, press it or stamp it to create an artificial grain or designs.
Leather comes from a living source, so our approach is very artisanal since we never produce exactly the same thing twice. Each piece of leather is different, depending on the season, the animal, etc.
I’ve been in this métier for years and I still love the fact that even though technical know-how is obviously indispensable, it’s equally essential to have a certain sensitivity, to know how to look at the hide and touch it to feel how best to enhance it, to understand how it can be worked to express its full potential. You also have to know how to translate this subjectivity to communicate to others, since this is definitely a team effort.
This is why being part of LVMH Métiers d’Art is a tremendous opportunity for our tannery, enabling us to engage with and share our artisanal experience with other manufactures that are part of LVMH Métiers d’Art.
