IdentityMAKE UP FOR EVER
Since its inception in 1984, Make Up For Ever has been collaborating with professional makeup artists to stay at the cutting-edge of technological, formulistic and artistic advances, while offering everyone access to all products and benefits.Education and transmission are at the core of the brand’s mission. Make Up For Ever is the only brand with a worldwide network of makeup schools from Paris to Shanghai: the Make Up For Ever Academies. 1300 students graduate each year, they are the bedrock of a unique and strong relationship with makeup artists. Merging talent, promoting artistry and sharing savoir-faire are at the heart of the brand.Make Up For Ever is passionate about diversity and individuality encouraging everyone to bring out their singularity, claim it and have fun with it.At Make Up For Ever, we are a team, we are your team and everyone is welcome.
Products are serious, but makeup remains a game. I wanted to create a universe of freedom by imagining infinite colors with high technology with simple products for an ultra-long-lasting result. I wanted makeup to become a source of inspiration, a real field of possibilities.
Dany Sanz
Founder of Make Up For Ever
3 300
POINTS OF SALE IN 55 COUNTRIES
+1,000
PRODUCT REFERENCES
1,400
COLLABORATORS WORLDWIDE OF WHICH 65% ARE MAKEUP ARTISTS
Visuals representative of Make Up For Ever campaigns, products identity, and savoir-faire
ICON
More than 10 years ago, the film and TV industry were revolutionized with the arrival of High Definition cameras and screens. MAKE UP FOR EVER then developed UHD, an iconic foundation designed for professionals.
In 2022, the brand pushes the boundaries of performance. UHD reinvents itself and becomes HD SKIN: the undetectable and true-to-skin foundation co-created by makeup artists.
In 2022, the brand pushes the boundaries of performance. UHD reinvents itself and becomes HD SKIN: the undetectable and true-to-skin foundation co-created by makeup artists.
SAVOIR-FAIRE
Dany Sanz, former Fine Arts student, founded Make Up For Ever in 1984 to address the unmet needs of makeup artists. In the 80’s the makeup universe was lacking creativity with very few products available and a limited number of shades. Dany decided first to transpose the Fine Arts palette into a makeup palette. She started developing highly pigmented and high-performance formulas, coupled with tailor made tools and brushes. A true revolution in the world of makeup: a creative and innovative brand with products designed for everyone.Dany Sanz has been teaching makeup techniques for the past 40 years and has inspired generations of makeup artists and onwards as an authentic pioneer. Her legacy lives on.
OUR EXCEPTIONAL TALENTS
I’m Pro Collective Director at Make Up For Ever. I lead a collective of 37 professional makeup artists around the world who work together to create new high-performance products. We work closely with our marketing teams, contributing to ideation, formulation development and color ranges. This is a unique approach among beauty brands.
