LVMH IS PREMIUM PARTNER OF THE OLYMPIC & PARALYMPIC GAMES PARIS 2024
A creative partnership making LVMH the Artisan of All Victories !
The Art of Crafting Dreams, the mission of the LVMH Group.
To dream, we need inspiration. And what more magnificent inspiration could there be than the values of excellence, courage, hard work, self-sacrifice, team spirit and inclusiveness that define the world of sports? Sports, athletes and major events – including the most spectacular of all, the Olympic and Paralympic Games – inspire dreams, excitement and bonds among millions of people around the world. And what more beautiful place than Paris, the ancestral home to so many LVMH Maisons, to celebrate France and its exceptional savoir-faire on the global stage?
LVMH’s partnership with Paris 2024 is both exceptional and highly creative. It has been shaped by something that makes the heart of LVMH and its artisans beat faster than anything else: creativity. Creativity is the cornerstone of LVMH’s contribution to these Olympic and Paralympic Games, marking a memorable milestone in our history. This is about applying all the passion and skills of our artisans for this incredible competition. Thanks to our talented craftspeople, LVMH will be the Artisan of All Victories.
LVMH’s partnership with Paris 2024 is multifaceted. Several of our iconic Maisons are playing high-profile roles to ensure that French savoir-faire shines brightly during defining moments of the Paris 2024 festivities, including Berluti, Chaumet, Dior, Louis Vuitton, Moët Hennessy and Sephora, the Official Partner of the Olympic and Paralympic Torch Relays. LVMH is also supporting athletes who will compete under the colors of France and will be present at the Champions Park and Club France, in addition to initiatives reflecting the Group’s broad social engagement. Learn more about LVMH’s exclusive partnership with Paris 2024!
LIVE
OUR MAISONS AT THE HEART OF
THE PARIS 2024 GAMES
The Paris 2024 Games is a planetary event that resonates perfectly with our mission, The Art of Crafting Dreams. LVMH has called on several of its iconic Maisons to apply their creativity to ensure that French savoir-faire shines brighter than ever during this global celebration.
LOUIS VUITTON Medals Trunks
The Paris 2024 Medals Trunks will protect and present the medals all athletes dream of winning.
LOUIS VUITTON TORCHES TRUNKS
The Louis Vuitton Torches Trunks elegantly protect and display the Paris 2024 Olympic and Paralympic Torches during their journey across France.
SEPHORA AND THE PARIS 2024 OLYMPIC AND PARALYMPIC TORCH RELAYS
Official Partner of the Paris 2024 Olympic and Paralympic Torch Relays, Sephora began a series of special events at 46 of its stores along the Paris 2024 Torch Relay route.
OLYMPIC MEDALS DESIGNED BY CHAUMET
Designed by the Chaumet design studio, the Olympic and Paralympic Games medals are a perfect symbol of victory…and Paris.
TEAM FRANCE OUTFITS FOR OPENING CEREMONIES OF THE OLYMPIC AND PARALYMPIC GAMES PARIS 2024 BY BERLUTI
Berluti called on the exceptional savoir-faire and experience of its artisans to ensure that Team France athletes shine brightly on the world stage during the Paris 2024 Opening Ceremonies.
OUTFITS FOR VOLUNTEER MEDALS BEARERS AND MEDALS TRAYS FOR THE PARIS 2024 VICTORY CEREMONIES
LVMH has once again demonstrated the creativity deployed for its partnership with Paris 2024 by presenting an outfit that combines exceptional savoir-faire and creative circularity as well as medals trays designed by Louis Vuitton.
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MODERN DAY
HEROES
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A MOMENT OF
SHARED CELEBRATION
CULTURAL OLYMPIAD
LVMH is contributing to the cultural resonance of the Olympic and Paralympic Games Paris 2024 with a highly original agenda of artistic and cultural events as part of the Cultural Olympiad.
COMMITMENTS FOR THE GREATEST NUMBER
On the occasion of Paris 2024, the most committed Games in history, LVMH is reaffirming its commitments with actions carried out in collaboration with solidarity players.
ARTISANS OF ALL VICTORIES!
By becoming a Premium Partner of the Olympic and Paralympic Games Paris 2024, LVMH was keen to share our vocation, The Art Of Crafting Dreams, with the billions of viewers and visitors. This unprecedented partnership enables LVMH and its people to contribute to the influence of France and its know-how throughout the world.
ARTISANS,
ATHLETES,
CAMPAIGNS
The Paris 2024 Games bring LVMH a superb opportunity to showcase its vibrant creativity, especially for communications campaigns!
“THE MISSION”
See the launch film for LVMH’s partnership with Paris 2024.In becoming a Premium Partner of the Paris 2024 Olympic and Paralympic Games, LVMH is excited to have a chance to share its mission, The Art of Crafting Dreams, with billions of spectators and television viewers throughout this planetary event. As creative partner of the Games, LVMH will play a major role by sharing the excellence and craftsmanship of its artisans for key celebratory moments throughout Paris 2024.
“PLAYING FIELD”
With 300 days to go before the Olympic Games Paris 2024, LVMH released its “Playing Field” campaign. On the field and in our workshops, artisans and athletes alike are preparing for the marquee event of 2024! To spotlight their shared quest for excellence, the campaign features two high-level disciplines – sports and craftsmanship – where artisans and athletes pursue their endeavors with tremendous passion. This passion leads to all victories, small or large, in the quest for perfect gestures and surpassing limits.
“THE ROOFTOPS”
With less than 100 days to go before the beginning of the Olympic Games Paris 2024, LVMH unveiled its “The Rooftops” campaign, filmed under real-life conditions by Louis de Caunes. The magic of the event always springs from the thrill of the competition, amazing performances by athletes and records broken during each edition of the Games. But 2024 promises to bring something extra special, elevated by the unrivalled setting of the host city, Paris!
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THE MAISON OF
ALL VICTORIES
Explore the multiple dimensions of the partnership between LVMH and Paris 2024
PARIS 2024 NEWS
Group's intiatives
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