IdentityPARFUMS CHRISTIAN DIOR
Christian Dior described himself as a fashion and perfume designer. The House of Dior, founded in 1946, changed the face of ladies’ style forever when its New Look was unveiled in the halls of 30 Avenue Montaigne on February 12, 1947. The revolutionary look was accompanied by a fragrance, Miss Dior, the finishing touch designed to “leave a trail of desire in a woman’s wake”. This timeless perfume was the first fragrance created by a visionary brand which invented the concept of global beauty with its Rouge Dior and subsequent cosmetic lines.The current-day trustees of this legendary expertise – Francis Kurkdjian, Perfume Creation Director, and Peter Philips, Creative and Image Director for Dior Makeup – are the heirs to Christian Dior’s perfectionism. The worldwide renown of the House’s creations is partly down to its seductive muses, including Charlize Theron, Natalie Portman and Robert Pattinson.
It is a great honor for me to join Parfums Christian Dior, a Maison with an inspiring history and a resolutely future-facing creative spirit. I am delighted to be able to contribute my vision through by fragrance creations.
Francis Kurkdjian
Perfume Creation Director of Parfums Dior
It’s a great pleasure and honor to be part of the House of Dior. Being able to surprise our beauty loving audience with creativity and innovation is the most rewarding experience. Together with our excellent teams we keep on working daily towards a future filled with beauty.
Peter Philips
Creative and Image Director for Dior Makeup
6 M
OF JASMINE FLOWERS FROM GRASSE TO OBTAIN ONE SINGLE KILOGRAM OF ABSOLU FOR J'ADORE L'OR
14 678
EMPLOYEES WORLDWIDE
30
AVENUE MONTAIGNE. IT WAS AT THIS LEGENDARY ADDRESS THAT THE FIRST DIOR FRAGRANCE, MISS DIOR, WAS CREATED IN 1947
Visuals representative of Parfums Christian Dior campaigns, products identity, and savoir-faire
ICON
An absolute classic in the world of fine perfumery, J’adore expresses all the sensual intensity and solar energy of a Dior woman. Its signature floral scent celebrates the expressiveness of Damask Rose and Tunisian Orange Blossom, enhanced by heady notes of Comoros Ylang-Ylang. J'adore embodies the couturier-perfumer’s dream of harmony.
SAVOIR-FAIRE
Since it was founded, the House of Parfums Christian Dior has always demonstrated intense creativity combined with expert savoir-faire. As such, the area around Grasse, loved so dearly by Christian Dior, is still today more than ever a precious terroir for the composition of Dior fragrances. Benefiting from a unique geographical location, the cradle of flowers for perfumery produces truly exceptional blooms. Partnerships have been established in the area with devoted growers, whose May Rose and Grandiflorum Jasmine harvests are exclusively set aside for some of the House’s fragrances. Some of these include Les Extraits, whose olfactory beauty is also accompanied by rare glass-making craftsmanship. The savoir-faire of the Dames d’Atelier Dior is an invaluable treasure and includes dexterity and ancestral traditions such as the art of baudruchage which is handed down from generation to generation.
OUR EXCEPTIONAL TALENTS
With an unfailing sense of ownership, Yoko Eguchi has worked passionately to accelerate Parfums Christian Dior growth in Japan by bringing it into the digital world.
