IdentityFENTY BEAUTY BY RIHANNA
Rihanna created Fenty Beauty “so that women everywhere would be included,” focusing on a wide range of traditionally hard-to-match skin tones, developing formulas that work for all skin types, and pinpointing universal shades. Her vision, above all, is to inspire: “Makeup is there for you to have fun with. It should never feel like pressure. It should never feel like a uniform. Feel free to take chances, and take risks, and dare to do something new or different.”
Fenty Beauty by Rihanna was created for everyone: for women of all shades, personalities, attitudes, cultures, and races. I wanted everyone to feel included. That’s the real reason I made this line.
Rihanna
Founder of Fenty Beauty by Rihanna
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POINTS OF SALE IN 17 COUNTRIES ACROSS THE GLOBE
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FOUNDATION SHADES AT LAUNCH
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YEARS IN THE MAKING
Visuals representative of Fenty Beauty by Rihanna campaigns, products identity, and savoir-faire
ICON
Rihanna spent years refining her go-to makeup technique, testing it backstage, on stage, and in real life. Now, with her own lineup of products masterfully developed to work together, she reveals her real-life method for killer radiance. Pro Filt’r Soft Matte Longwear Foundation is the ultimate photo filter in foundation form, born in 50 inclusive shades.
OUR EXCEPTIONAL TALENTS
I’m a Color Technician at LVMH Fragrance Brands. Mymétier consists in giving color to our different makeup products once the formulation has been approved. I work from a color brief provided by the Creative Director, which could be photos, objects or even flowers they’ve brought back from their travels, and then I have to reproduce the color. I work with pigments that are shared by all LVMH Group Perfumes & Cosmetics Houses.
