IdentityACQUA DI PARMA
Acqua di Parma, the epitome of Italian sophistication, continues a century-long legacy, intertwining traditional craftsmanship with modern artistry. Incepted by Colonia, the Maison’s hallmark fragrance, through the vision of baron Carlo Magnani, Acqua di Parma is the essence of an attitude that embodies a dynamic, modern, and original lifestyle. Made for the personal use of the baron and a small circle of loved ones, the original composition is an open invitation to those seeking a modern Arte di Vivere, a life of vibrance and luminescence.
GUILIO BERGAMASCHI
Giulio Bergamaschi joined the LVMH Group in April 2022 as Strategic Missions Director of Maison Loro Piana, where he focused on Brand Strategy and textile Excellences valorization through enhanced client experience and transparency initiatives, like the traceability digital certification with Aura Blockchain Consortium.
In March 2023 he has been appointed Chief Executive Officer of the Maison Acqua di Parma.
Giulio defines himself as Italian and cosmopolitan, passionate about design and art.
In March 2023 he has been appointed Chief Executive Officer of the Maison Acqua di Parma.
Giulio defines himself as Italian and cosmopolitan, passionate about design and art.
12
NATURAL INGREDIENTS USED TO CREATE COLONIA
30
BOUTIQUES
1916
FOUNDATION YEAR
Visuals representative of Acqua di Parma campaigns, products identity, and savoir-faire
ICON
Vibrant and timeless, Colonia remains the hallmark of Acqua di Parma since its inception in 1916. Created by the visionary baron Carlo Magnani, Colonia is the essence of an attitude that embodies a dynamic, modern, and original lifestyle. Made for the personal use of the baron and a small circle of loved ones, the composition has remained the same ever since.
SAVOIR-FAIRE
Each fragrance and object produced by Acqua di Parma exemplifies the Maison's philosophy that cherishes the human touch and the distinctive flair of experienced craftsmen. Handmade excellence shines where the art is in the details, from the selection of materials to the finishing touch of an engraved bottle. Exceptional contemporary artisans with techniques of long-held traditions, skills honed over the years, and deep-seated knowledge craft polysensorial objects that stand the test of time.
From the Maison's iconic hat box to its emblematic cube candles, these vibrant creations are marked by the finest processes, whether a precise brush stroke or a gentle fold. Intertwining traditional craftsmanship with modern style, this artisanal legacy now extends into the Leather Objects collection, an ode to virtuoso Italian craftsmanship, transforming everyday moments into extraordinary experiences.
From the Maison's iconic hat box to its emblematic cube candles, these vibrant creations are marked by the finest processes, whether a precise brush stroke or a gentle fold. Intertwining traditional craftsmanship with modern style, this artisanal legacy now extends into the Leather Objects collection, an ode to virtuoso Italian craftsmanship, transforming everyday moments into extraordinary experiences.
OUR EXCEPTIONAL TALENTS
I’m International Education and Customer Events Manager at Maison Francis Kurkdjian. I develop our training strategy and implement it worldwide in liaison with our local teams, creating specific tools and content. I also work on different types of events for our customers to bring them an immersive experience as they discover the universe of our Maison. At the same time I work with our Master Perfumer, Francis Kurkdjian, to smell, evaluate and express in words his different creations for the Maison.
