Loewe

CEO

Pascale Lepoivre

Creation date

1846

Headquarters

Goya, 4, 28001 Madrid - Spain

IdentityLOEWE

Steeped in art and historical references, rooted in craft and tradition, Loewe has been reinventing leather craftmanship for almost 200 years. From its birth in Madrid in 1846 to its latest collection dedicated to the elegance of Chinese monochrome ceramics, the Maison’s journey has been defined by its core values: energy, creativity, and a thoroughly modern approach blended with traditional techniques.Craft at Loewe is unconditionally bound up with art, an endless source of inspiration: from the British Arts & Craft masters to the whimsical world of Studio Ghibli, art is at the heart of every collection – and the House is committed to supporting the artists and creators informing its work.Today, Loewe’s master artisans combine their craft knowledge, accumulated over generations, with new technologies to produce iconic objects presenting both instant appeal and enduring style: true incarnations of Loewe’s ideals and vision.Radical and ever-evolving: here’s to another 200 years of Loewe historySince 2013, Jonathan Anderson, Loewe’s Creative Director, has been carrying this vision ever further. One of the leading designers of his generation, Anderson has spearheaded a major rejuvenation of the House.Through a redesign of the brand identity, a modern articulation of its commitment to craft (with the launch of the Loewe Foundation Craft Prize, for instance), and a series of critically acclaimed and genre-defining Women’s and Men’s collections, Loewe has been further elevated as an influential and global cultural force.At the intersection of fashion, craft and culture, Loewe’s ambition is to be radical and ever-evolving. Craft and luxury are inextricably linked, and at Loewe, the one makes the other feel more accessible and tangible. By showing how the collections are made and honouring the complex artisanal processes behind them, it becomes possible to see their value and their merit. And by adding a cultural dimension – involving fine arts, film, dance, etc. –, Loewe has become a vibrant force for creativity and innovation, ensuring the brand’s durability for another 200 years… and more.

1846
LOEWE CREATION DATE
150
STORES ACROSS THE WORLD DISTRIBUTE LOEWE
1970
ARTIST VICENTE VELA CREATED THE ANAGRAM, LOEWE´S EMBLEM OF MATERIAL AND TECHNICAL EXCELLENCE

ARCHITECTURE

Casa Loewe is the foundational concept for Loewe stores. Denoting a place of luxury, intimacy and culture, Casa Loewe is designed to feel like the townhouse of a sophisticated art collector, where Loewe fashion collections are interspersed with art, craft and design from the Loewe Collection, a growing collection built on principles of excellence, originality and craftsmanship. Casa Loewe promises a different kind of shopping experience; that of a highly refined, personal and cultural space to be explored like a private residence.