Benefit Cosmetics
CEO
Christie Fleischer
Creation date
1976
Headquarters
595 Market Street, 30th Floor, San Francisco, CA 94105 – United States
IdentityBENEFIT COSMETICS
Benefit Cosmetics was founded in 1976 by twins Jean & Jane Ford in San Francisco in a quest to shake up the status quo and redefine beauty as whatever makes you feel good.
Since then, Benefit has served up innovative, uncomplicated beauty products & services...always with a fun, creative twist. Our iconic product packaging, whimsical names, and the irreverent spirit behind everything we do are an invitation to embrace the joy in beauty.
As the first brand to bring brow waxing out of the backroom and into the window of our boutiques, we made brows our obsession and eventually became the #1 brow brand worldwide*.
The relentlessly innovative, never-say-never spirit of our founders is why today, Benefit has reached prestige powerhouse status, operating in 50+ countries with 3,200+ locations worldwide and growing. So, whether you want a beauty solution you can trust or just need a good laugh, Benefit has your brows AND your back.
*Based on estimated total global prestige brow product retail sales January – December 2023
Since then, Benefit has served up innovative, uncomplicated beauty products & services...always with a fun, creative twist. Our iconic product packaging, whimsical names, and the irreverent spirit behind everything we do are an invitation to embrace the joy in beauty.
As the first brand to bring brow waxing out of the backroom and into the window of our boutiques, we made brows our obsession and eventually became the #1 brow brand worldwide*.
The relentlessly innovative, never-say-never spirit of our founders is why today, Benefit has reached prestige powerhouse status, operating in 50+ countries with 3,200+ locations worldwide and growing. So, whether you want a beauty solution you can trust or just need a good laugh, Benefit has your brows AND your back.
*Based on estimated total global prestige brow product retail sales January – December 2023
Benefit has stood out in a crowded beauty landscape by staying true to our unique DNA, making our own rules, and having plenty of fun along the way. Fueled by our relentlessly innovative, let’s-make-it-happen culture, we are on a mission to make beauty radically feel-good with inventive solutions that inspire the fun-loving, fearless individual in all of us.
Christie Fleischer
Chief Executive Officer
+$26M
RAISED GLOBALLY THROUGH BOLD IS BEAUTIFUL CHARITY PROGRAM
1ST
BROW BRAND WORLDWIDE (BASED ON ESTIMATED GLOBAL PRESTIGE BROW PRODUCT RETAIL SALES JAN. - DEC. 2023)
+5,000
GLOBAL BROW & BEAUTY EXPERTS
Visuals representative of Benefit Cosmetics campaigns, products and identity
ICON
This tint is IT.
Our first bestseller, a rose-tinted lip & cheek stain, has been making customers blush since 1976.
Today, Benetint is hotter than ever—one is sold every 13 seconds*!
Dot it, blend it, and fall in love.
*Source: Benefit Cosmetics, based on units sold globally of Benetint product, January 2023 - December 2023
Our first bestseller, a rose-tinted lip & cheek stain, has been making customers blush since 1976.
Today, Benetint is hotter than ever—one is sold every 13 seconds*!
Dot it, blend it, and fall in love.
*Source: Benefit Cosmetics, based on units sold globally of Benetint product, January 2023 - December 2023
SAVOIR-FAIRE
We’re not just in the makeup business, we’re in the feel-good business! Laughter and humor are at the heart of Benefit’s identity. Additionally, thoughtful innovation goes into how its formulas can be easy to apply for everyone. Benefit loves to create a colorful world for its unique products and services that all Benebabes can enjoy with a smile.
OUR EXCEPTIONAL TALENTS
Jared Bailey totally embodies the company he represents. They are an ideal match, sharing the same constant quest for making people feel good. And his dedication to this upbeat vocation just keeps growing…
