Discover “The Mission”, the launch film of LVMH’s partnership with Paris 2024

In becoming a Premium Partner of the Paris 2024 Olympic and Paralympic Games, which will take place from July 26 to August 11 and August 28 to September 8, respectively, we are excited to have a chance to share our mission, “The Art of Crafting Dreams”, with billions of TV viewers and visitors. This unprecedented partnership will let LVMH and its people help promote the image of France and its exceptional know-how around the world.

As creative partner of the Games, LVMH will play a major role by sharing the excellence and craftsmanship of its artisans for key celebratory moments throughout Paris 2024. This unprecedented collaboration will contribute to heightening the appeal of France and Paris around the world.

Between now and the opening ceremony, LVMH and some of its Maisons will, with approval from Paris 2024, present their mission: be the “Artisan of All Victories”.

The artisans of the LVMH Group share with the athletes the same talent that inspires “The Art of Crafting Dreams”. Like them, they contribute to all victories, large and small, perfectly executing gestures, overcoming obstacles, and achieving beautiful successes.