IdentitySIRDAVIS
A first-of-its-kind joint venture, SirDavis reflects a shared vision between Moët Hennessy and Beyoncé Knowles-Carter around the future of American whisky. With a distinctive taste profile that delights both seasoned whisky connoisseurs and new enthusiasts, SirDavis is on a mission to redefine the category and invite new consumers to feel welcome to participate in the world of luxury whisky.
Crafted with Moet Hennessy's own five-time International Whisky Competition Master Distiller of the Year Dr. Bill Lumsden, SirDavis offers a one-of-a-kind taste profile that redefines the taste of American whisky with inspiration from Japanese and Scottish styles. The spirit's secondary maturation in sherry casks resulted in its silky, sophisticated profile with layers of dark red fruits and spices like clove and cinnamon. SirDavis is finished, blended and bottled in Knowles-Carter’s home state of Texas.
I’ve always been drawn to the power and confidence I feel when drinking quality whisky and wanted to invite more people to experience that feeling. […] In partnering with Moët Hennessy, we have crafted a delicious American whisky that respects tradition but also empowers people to experience something new and unique in the category. You can taste it better than I could ever tell you — welcome, SirDavis.
BEYONCÉ KNOWLES-CARTER
FOUNDER
1st
MOËT HENNESSY SPIRITS BRAND & MAISON DEVELOPED AS A JOINT VENTURE BASED IN THE USA
51%
RYE AND A NOTEWORTHY 49% BARLEY MAKE UP THE UNIQUE MASH BILL OF SIRDAVIS, SETTING IT APART FROM CATEGORY NORMS
44%
ABV...A SUBTLE NOD TO OUR FOUNDER'S FAVORITE NUMBER “4”
Visuals representative of SirDavis
Visuals representative of SirDavis
ICON
INSPIRATION
Whisky has been Beyoncé Knowles-Carter’s drink of choice for years, attracted not only by its sophisticated taste, but also by the inherent sense of strength and confidence it inspires.
After years of research and blind tastings, Knowles-Carter and Lumsden finally came up with the perfect liquid profile that delights both seasoned whisky connoisseurs as well as newer category enthusiasts.
Knowles-Carter came to uncover that her paternal great-grandfather, Davis Hogue, had been a successful moonshiner in the American South during Prohibition and would stash his bottles in the empty knots of cedar trees on his farm for friends and kin to find and enjoy. She quickly understood why her own love for whisky ran so deep. Four generations from when Davis Hogue made whisky on his land, his legacy is honored.
AROMA
TASTE
FINISH
