Cover - Guerlain

CRM Internship

Published on 10.13.2024

Guerlain

Marketing

Reference: GUER04162

  • Place of employment :

    London, United Kingdom

  • Contrat type :

    Internship

  • Required experience :

    Beginner

  • Work mode :

    Full Time

Position

POSITION: CRM INTERN (1 YEAR)

DEPARTMENT: CRM

LOCATION: CENTRAL LONDON

REPORTS TO: CRM & CLIENTELING MANAGER

DIRECT REPORTS: NONE

PURPOSE OF THE ROLE

The CRM Intern will support the CRM & Clienteling team’s ambitions with Email Marketing Communications and the Guerlain&You Loyalty Programme.

The main purpose of the CRM Intern is to support the CRM & Clienteling Manager and Executive with the deployment of Guerlain UK’s e-newsletters, to evolve email communications and meet the channel’s commercial targets.

The CRM Intern will also assist with the operational management of the omnichannel Guerlain&You loyalty programme.

The role will suit someone who is organised, passionate about marketing communications and enjoys being hands-on in executing projects from briefing through build, to the deployment stage.

The ideal candidate will be motivated to get involved in operational yet creative tasks and be tech-savvy, willing to learn and adopt the use of various tech platforms. Good communication and collaboration skills are also essential to successfully manage projects involving internal Guerlain UK departments, Central Guerlain teams in Paris and external suppliers. Most importantly, they’ll be passionate about delivering an exceptional client experience in an iconic luxury beauty brand.

 

Communications

Support the CRM & Clienteling Manager and Executive with the delivery of the Email Communications Calendar:

Prepare email campaign briefs, adapting global assets to suit the UK market context

Use the email creative tool Dartagnan to update email creatives, managing workflow from briefing, to approvals, proofing, to deployment

Work with communications agency supporting with Adobe Campaign to broadcast emails

Report on email campaigns’ performance using Google Analytics and CRM BI

Competitor and email trends analysis (ad hoc)

 

Loyalty Programme

Assist the CRM & Clienteling Manager with day-to-day operations to deliver an excellent client experience of the Loyalty Programme in-store and online

Manage weekly loyalty gift orders, CRM loyalty stock inventory and track deliveries to support Retail team with loyalty programme in-store

Handle customer queries from Client Services/Retail team/Ecommerce and respond promptly

 

Clienteling Projects Support

Assist CRM & Clienteling Manager with clienteling campaigns, including deployment of tailored gifting agenda for top clients

Print suppliers

 

POSITION WITHIN THE ORGANISATION

Reports to

CRM & Clienteling Manager

Direct Reports

None

Internal Interactions:

Guerlain UK Marketing teams
Guerlain UK Retail team
Guerlain UK Logistics team
International Guerlain CRM team (Paris)
International Guerlain Client Services team (Paris)

External

CRM Agencies

Profile

PERSON SPECIFICATION

Key Competencies/Technical Skills

  • Highly competent in MS Office suite (Excel, PowerPoint, Word)
  • Adept at learning and using new digital platforms (Dartagnan, Reelevant)
  • Experience with Adobe Campaign desirable but not mandatory
  • Strong language and communication skills
  • Client-centric mindset (previous CRM /customer services / retail experience desirable but not mandatory)
  • Strong numeracy and analytical skills

Profile

  • Experience in/ aptitude for operational tasks (logistics, client relations)
  • Demonstrable knowledge of luxury industry, interest in CRM
  • Highly organised and solutions-oriented, with exceptional eye for detail
  • Proactive, adaptable, resilient
  • Previous experience in CRM / Email Marketing desirable, but not mandatory
  • Fluent in English (mother tongue

GUERLAIN
MAISON

It all began with Pierre-François-Pascal Guerlain. A perfumer, chemist, inventor and researcher, the House’s founder settled up his first boutique in the heart of Paris, at 42, rue de Rivoli. The address quickly became an essential destination for dandies and elegant women. The House’s reputation at the courts of Europe peaked when in 1853, for the marriage of Napoleon III and Empress Eugénie, Pierre-François-Pascal created his Eau de Cologne Impériale, which he gave to the young bride as a wedding present.Since then, five successive generations of Guerlain perfumers have held the House’s creative reins. Today, Thierry Wasser is the heir to an olfactory legacy of some 1100 fragrances and the intrepid leader of future projects, exploring the world in search of the most exclusive raw materials.
The art of perfume bottles by Guerlain © Pol Baril

Crafting Dreams Starts With Yours

At LVMH, people make the difference in the art of crafting dreams.Our people fuel our dynamic, entrepreneurial culture. We value collective ambitions, encouraging our talents to push boundaries and champion a curious, audacious state of mind. Our commitment to excellence is reflected in nurturing every individual with a growth mindset and development opportunities, consistently empowering them to reach their full potential. We are actively committed to positive impact through an inclusive environment that supports and gives back to our talented community. Join us at LVMH, where your talent is at the heart of our collective successes.