PERMANENT CONTRACT - Global VP Loyalty & Marketing Analytics (F/H/X)

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PERMANENT CONTRACT - Global VP Loyalty & Marketing Analytics (F/H/X)

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PERMANENT CONTRACT - Global VP Loyalty & Marketing Analytics (M/F/X)

At Sephora we inspire our customers, empower our teams, and help them become the best versions of themselves.  We create an environment where people are valued, and differences are celebrated. Every day, our teams across the world bring to life our purpose and values.

The position is based in Neuilly-sur-Seine, France.

Sephora has built one of the leading retail brands in the world but has historically operated with a very localized structure.  As one of the few retailers to arrive on the Interbrand list of the world’s most valuable brands, Sephora has an opportunity to scale its leadership even further. 

The Global VP of Loyalty & Marketing Analytics will play a critical role in enabling Sephora’s success worldwide--partnering with our regional teams on transmitting best practices, while developing complementary marketing programs that we can use internationally.

The role will report to the Global Chief Marketing Officer.

You will excel and enjoy this position if you are ready to actively handle the following missions :

Loyalty program development

• Coaches regions and markets as they enrich and evolve their loyalty programs
• Maintains understanding of top performing program strategies, rewards, mechanics
• Supports global client health tracking and client-based forecasting, understanding the client funnel and key value pools around the world
• Maximizes the loyalty of our top clients and innovation to delight our very best

CRM and retention marketing best practices

• Builds best practices in developing personalized client journeys, creating a global library of successful test, triggers, evergreen playbooks
• Maintains the global dashboard for key membership statistics and waterfalls
• Builds strong practice around maximizing the impact of selective loyalty discounts and appropriate investments in rewards

Marketing effectiveness

• Works with Finance to monitor marketing spend globally, improving transparency and accountability around our investments
• Harmonizes methodologies to ensure consistent rigor around cost per acquisition, return on investment, lifetime value
• Coaches teams to advance their marketing effectiveness capabilities.  Sponsors development of more advanced analytics tools such as MMM and CLV models

Client centricity

• Monitors brand health globally and identifies opportunities for teams to improve our success
• Leads global client research on strategic topics common to our regions

Team development and management

• Operates a lean central team while enabling a broader extended community of marketers
• Coordinates a community of specialist practitioners to inspire and exchange best practices
• Develops and inspires the modern marketing capabilities of our team around the world—how to maximize client-centricity, how to utilize data, how to marry brand and performance together for impact

Do not hesitate to apply if you have… or if you are …

Desired Competencies

• Drives results – Translates broad challenges into tangible plans with short and mid term milestones
• Collaborates – Experience leading complex cross-functional initiatives up, down, and across teams
• Engages and Inspires – Generates continued commitment to Sephora’s long-term marketing goals and successfully enrolls business partners on shared wins
• Values Uniqueness and Differences – Strongly motivated by Sephora’s values around inclusion and making an impact in our community

Relevant experience

• 12+ years marketing expertise
• Minimum 5+ years team management experience with departmental leadership
• Track record of building successful marketing insights and analytics programs
• Preference for hands-on experience in supervising loyalty programs, subscriptions, promotional programs, and/or memberships

While at Sephora, you’ll enjoy… 

• The people. You will be surrounded by some of the most talented leaders and teams – people you can be proud to work with.  
• The learning. We invest in training and developing our teams, and you will continue evolving and building your skills through personalized career plans.
• The culture. As a leading beauty retailer within the LVMH family, our reach is broad, and our impact is global. At Sephora we are a community of 52,000 passionate team members across 34 markets and 3,000+ stores. 

You can unleash your creativity, because we’ve got disruptive spirit. You can learn and evolve, because we empower you to be your best. You can be yourself, because you are what sets us apart.