“Remember the Future”, Louis Vuitton Men’s Fall-Winter 2025 collection by Pharrell Williams and Nigo 

A vibrant manifestation of a lifelong friendship, the new Louis Vuitton Men’s Collection by Pharrell Williams and Nigo was unveiled in the Cour Carrée du Louvre.

The two creative directors drew on their shared passions for workwear, streetwear, craftsmanship and Japan, seen through the prism of Louis Vuitton’s past and present.  

Presented amidst an arrangement of archival showcases, the collection is a new expression of the LVERS philosophy that defines the creative ecosystem of the Louis Vuitton Prêt-à-Porter Homme Studio. This season a dandy spirit cross-pollinates workwear and streetwear ideas.  Shapes and looks hybridize one another to spawn new pieces. A suit jacket is reimagined as a leather kimono, while a sculpted bomber jacket is ornamented with a yellow flower. An air of rockabilly and mod throughout the collection brings recurrent leopard print to different pieces. A new “Phriendship” motif features the designer duo’s face profiles, materializing their creative union on bags and clothes. The shoes that punctuate flared pants in the silhouettes include the new LV ButterSoft sneakers in pillowy extra-soft leather. 

The iconography of Louis Vuitton is re-imagined through Japanese motifs and techniques. The Dandy Monogram is elevated with shippô weaving, sashiko stitching ornaments denim, and a Cherry Blossom Damoflage embellishes a suit. Delicate pink flowers evoking the blossoming cherry trees in Japan brighten garments and accessories alike.  A nod to the first collaboration between Pharrell Williams and Nigo for Louis Vuitton in 2004, the Millionaires 1.0 sunglasses return in cherry blossom pink, as does a fresh iteration of the Speedy. Another exceptional gilded version of the Speedy channels the art of kintsugi, while Speedy P9 bags have an origami-like grace. Trunks, the ultimate symbol of Louis Vuitton’s travel savoir-faire, celebrate the meeting of French and Japanese craft. Pharrell Williams invited Japanese artist Azuma Makoto to reinterpret the Courrier Lozine 110 trunk in transparent versions containing fresh flowers, questioning eternity and life through the fragility of the ephemeral. A fitting tribute to the precious time needed for craft, and the memorable moments of a runway show.