Parfums Christian Dior opens first fragrance and beauty boutique in New York City’s SoHo neighborhood  

Parfums Christian Dior has inaugurated its first Fragrance and Beauty boutique in North America, located in New York’s vibrant SoHo neighborhood, adjacent to the Dior Women’s & Men’s boutiques  

Inspired by the legendary 30 avenue Montaigne, the new boutique proposes an exclusive customer experience, featuring La Collection Privée Christian Dior, a curated assortment of fragrances, skincare and makeup looks. The Haute Parfumerie space designed by Francis Kurkdjian is a sensorial journey through iconic Dior fragrances, including Miss Dior, J'adore and Sauvage. Also showcased is Rouge Premier, the quintessence of haute couture lipstick created by Peter Philips.   

An intimate consultation area enables customers to experience bespoke fragrance and makeup services, along with the Dior art of gifting and personalization offers.  

Open since October 30, 2024, the boutique embodies the Dior heritage and inimitable spirit of timeless elegance, luxury and innovation.