LOEWE presents: Crafted World Jonathan Anderson’s LOEWE, a journey through a decade of creation

LOEWE celebrates a decade of creativity and innovation with the publication of Crafted World: Jonathan Anderson’s LOEWE.

The book is a fascinating immersion into the cultural and artistic universe of LOEWE during the tenure of Jonathan Anderson.  

Right from his arrival as creative director of LOEWE, Jonathan Anderson thought about ways to open up the idea of a cultural landscape. He wanted to make the House into a cultural brand, developing a language that did not rely on old ideas of luxury.  Crafted World: Jonathan Anderson’s LOEWE reflects his vision, illustrating how the brand has integrated contemporary craft, art, film, literature and music as part of its DNA. 

The book is a story told primarily through images, while also featuring conversations between a dozen members of the LOEWE creative family. Their exchanges are full of anecdotes and surprises, revealing unexpected connections and shared ideas within the LOEWE world.   

The book celebrates the many collaborations that have marked the past decade at LOEWE too. A conversation with Jonathan Anderson’s collaborator stylist Benjamin Bruno retraces their journey and the many things they have learned as LOEWE evolved. Now available, Crafted World: Jonathan Anderson’s LOEWE promises to become a source of inspiration for all lovers of fashion, art and culture.