LOEWE opens first CASA LOEWE store in Seoul

LOEWE has inaugurated its first CASA LOEWE flagship in Seoul, located in the vibrant Gangnam district. The 433-square-meter space proposes a full offering of ready-to-wear and much more across three floors.

The store features a curated selection of distinctive furniture, including Berin Club chairs upholstered in custom felt, Utrecht and Steltman chairs designed by Gerrit Thomas Rietveld, and Conoid Cushion chairs in American black walnut from George Nakashima.  

The CASA LOEWE Seoul Cheongdam stands out with its bright green ceramic façade and vast sculptural installation. The store concept by LOEWE creative director Jonathan Anderson is a unique fusion of fashion, art, craft and design furniture, creating the eclectic feel of an art collector’s home. Handmade in Spain, the façade’s ceramic tiles bring a bold volume of color that dialogues with the store’s urban context and surrounding greenery.  

Inside, the tiles recur in shades of blue, brown and green, complemented by cool expanses of concrete, oak, brass and marble. Extensive use of glass brings an abundance of natural light, generating a continuous flow between exterior and interior.  

The store also welcomes meticulously curated works from LOEWE’s anthology of art and craft. They include the bamboo sculpture Source of Creation (2024) by Japanese artist Tanabe Chikuunsai IV, symbolizing the dynamic interaction between fashion and art. Works by LOEWE Foundation Craft Prize winners Eriko Inazaki and Dahye Jeong are present as well, exploring intricacy and innovation alongside traditional techniques.