Christian Dior : Designer of Dreams exhibition in Seoul 

Following its success in Paris and subsequently London, Shanghai, Chengdu, New York, Doha, Tokyo and Riyadh, the Christian Dior: Designer of Dreams exhibition is making its next stop in Seoul from April 19 to July 13, 2025 at the emblematic Dongdaemun Design Plaza. 

Conceived by curator Florence Müller with scenography by architect Shohei Shigematsu (OMA), this new chapter celebrates over 75 years of creative effervescence, offering a fresh perspective of themes dear to the House: Christian Dior’s love of flowers and gardens, the excellence of the Ateliers, and a fascination with balls and exceptional parties.  

Haute couture creations and archival documents dialogue with works by prominent Korean artists, including HyunJoo Kim, Soo Sunny Park and Zadie Xa, resonating with the powerful ties forged between Dior and this captivating country. For the first time, the space dedicated to the Lady Dior display features reinterpretations of this object of desire by leading figures in the Korean art scene – nine for the Dior Lady Art project and 17 for the Lady Dior As Seen By concept. 

The founding couturier's passion for the art of perfume also figures prominently throughout the exhibition. Rare bottles and portraits are joined by dresses worn by the ambassadors of the House’s iconic fragrances – Rihanna for J’adore and Natalie Portman for Miss Dior – retracing the olfactory history of Dior with emotion and refinement.