Bvlgari Infinito: high jewelry enters the digital realm with Apple Vision Pro 

Bvlgari pushes the boundaries of luxury and innovation with the launch of Bvlgari Infinito, a pioneering immersive luxury experience, marking a first in the world of jewelry.

The Roman jeweler’s magnificent craftsmanship merges seamlessly with the power of spatial computing for an interactive and immersive journey to explore iconic Bvlgari creations. 

Bvlgari Infinito invites users to share immersive virtual journeys as they discover its exceptional High Jewelry pieces. The inaugural episode, Serpenti Infinito, showcases an immersive journey of the brand’s iconic serpent, interactive moments to explore Serpenti High Jewelry and Haute Horlogerie creations, the making of the Serpenti Infinito High Jewelry necklace and digital artworks’ behind-the-scenes. 

A new visionary dimension for luxury in the digital world  

Harnessing the advanced capabilities of Apple Vision Pro, Bvlgari Infinito proposes an unprecedented interactive experience thanks to ultra-high-resolution digital 3D visualization and real-time rendering. This innovation transforms the luxury experience and propels Bvlgari into a future where tradition and avant-garde boldly come together.  

“The Bvlgari Infinito app is a game-changer for our brand and the luxury industry. Through this immersive experience, we celebrate our heritage of excellence while boldly exploring uncharted digital frontiers, pushing emotions to new levels of wonder.”– Jean-Christophe Babin, CEO of Bvlgari. 

Serpenti Infinito: celebration of a timeless icon 

The first episode, Serpenti Infinito, celebrates the timeless icon of the serpent, revealing the secrets behind the craftsmanship that goes into the Serpenti Infinito necklace, along with the behind-the-scenes of the digital artwork by visionary artist Refik Anadol. This immersive experience also marks the launch of a worldwide journey for a series of Serpenti Infinito exhibitions, which debuted in Shanghai and will continue throughout the year. Each new immersive experience brings High Jewelry and Haute Horlogerie aficionados an exciting new way to discover the unique Bvlgari universe.