Counter Manager- Heathrow T5

Position

Counter Manager- Maison Francis Kurkdjian Travel Retail 

Main Mission

The Counter Manager is the brand representative on their counter.
• They are responsible for the achievement of the counter sales targets, the respect of the brand image and the level of service delivered to customers.
• They ensure day-to-day management of the counter and stimulates the team performance.
• As a member of the MFK team, they represent the brand values towards the customers and colleagues and demonstrates an MFK attitude at all times.
• They are in charge of the application of any retail management tools.

Job responsibilities

Key Activities

Retail Sales Development:
•Ensure achievement of the counter sales and targets from daily to weekly & monthly basis and of corporate objectives,
•Set and follow up individual and collective objectives, on daily, weekly and monthly basis
•Ensure realisation of the following administrative tasks: stock management (at store level followed by RM support), sales analysis, reporting of MFK and competition,
•Organize and optimize shift planning
•Ensure efficient communication and reporting to RM,
•Seek further opportunities for the brand and share them with RM
•Follow up incentive plans to achieve retail objectives

Team management:
•Communicate corporate strategy and goals to the team,
•Manage and motivate all the team members on a daily & long term basis using retail management tools,
•Ensure the development of the MFK team members through regular coaching support, training follow up and appraisals,
•Lead by example on all counter activities and rules, and achieve high quality personal sales (Ready-to-Retail, grooming, product knowledge…),
•Guarantee the respect of corporate & counter rules as well as store discipline and security procedures

Brand image, marketing & merchandising:
•Guarantee the respect of MFK brand standards on all its aspects: image, merchandising, in store communication plan, assortments, novelty presence, BC grooming, posture, Ready-to-Retail and product knowledge,
•Ensure counter cleanliness at all times and communicate any maintenance issues to RM
•Tester & POSM management and storage,
•Ensure the highest level of service is delivered to customers and develop customer loyalty
•Represent MFK and develop relations with store management
Animations management (when/if applicable):
•Ensure animation successful planning, roll out & results
•Ensure correct merchandising is followed and adequate stock & testers are available
•Achieve targets set, through team and staff management

Profile

Reporting to:

• Retail Manager

Assessment Criteria/Objectives

•Sales achievement
•Store rankings / Market shares objectives
•Team motivation and product knowledge / customer service
•Mystery shopping results
•BA turnover rate / retention