Rihanna becomes new muse of Dior J’Adore perfume

Parfums Christian Dior has welcomed Rihanna as the new muse of its iconic perfume J’Adore.

For over two decades, the fragrance has been a brilliant and faithful companion for women the world over, the perfume of a strong, liberated and independent woman, resonating perfectly with Rihanna's personal story.

“Being the new face of J’Adore is both an honor and a mission. This scent, that I have known and loved for so long, means so much to women. It is more than a perfume, it is a companion and a reference. I am especially touched to join this adventure and to contribute to it through my world, my story, my roots, as well as my creativity and my own femininity,” Rihanna comments.

“We are incredibly proud to welcome Rihanna into the Dior family. Her golden dream promises to be unique, reflecting a fragrance that is present for women, and retains its radiance. The exceptional talent, audacity, and captivating beauty of this absolute star are the ideal embodiment of dazzling, powerful Dior femininity that transcends generations. Christian Dior would most definitely have adored her!”  says Véronique Courtois, CEO of Parfums Christian Dior.