CRM & Trade Marketing Intern

Position

Company Description

Guerlain is the Parisian Alchemist that pursues an infinite quest for wonder of senses and crafts artistic beauty from nature, since 1828.

Singapore local market is looking for an intern to be responsible for the implementation of CRM and Trade related marketing activities in Singapore.

Job responsibilities

Job Description

 

CRM

 

GUERLAIN & YOU LOYALTY PROGRAM

• Manage the loyalty rewards catalogue and prepare brief to agencies for artwork changes. Ensure all deliverables are met within the given timeline.
• Manage inventory of Loyalty Gifts and ensure availability of gifts at stores.
• Update all other G&Y collaterals in a timely manner.
• Submit monthly CRM report to internal stakeholders for review.

 

EMAIL CAMPAIGNS

• Manage EDM calendar for tactical campaigns and new launches, including setting up of campaigns with minimal changes.

 

CLIENTELING/ TRADE

 

EVENTS

• Conceptualise and execute planned activations to ensure client satisfaction and positive event ROI. Provide on-the-ground support for all clienteling events.
• Work closely with internal team to source vendors, manage logistics, timeline and other details (eg. Transporation and F&B).
• Lead event briefings for internal team and ground staff, ensuring close communication with all stakeholders leading up to events.
• Lead monthly deployment of upcoming month’s events at all stores.
• Submit post-event reports to internal stakeholders for review.

 

TRADE

• Work closely with internal team to source vendors, manage logistics, timeline and other details (eg. Transportation and F&B) to create successful client events.
• Ensure all store collaterals and price lists are updated in a timely manner.
• Submit post-launch reports to internal stakeholders for review.
• Provide monthly updates on competitor landscape.

 

GENERAL MARKETING

• Provide day-to-day marketing and operational support for the Singapore Marketing Team.

 

Profile

 

Qualifications

• Available for a minimum of 6 months from start date.
• University student who is passionate for luxury beauty brand exposure and proud to be the ambassador of the brand to nurture Guerlain DNA, Heritage and be at the in-depth level of CRM and Trade Marketing.
• Possess strong project management, multitasking and execution skills.
• Displays good teamwork and a good learning attitude, ie. highly-motivated.
• Able to work independently and efficiently in tight deadlines.
• Good command of English is preferred.
• Able to commit for a full time 6 months internship (Jul 25 to Dec 25)