Cover - Fendi

FENDI JAPAN - PR Manager / Senior Manager

Published on 02.05.2025

Fendi

Marketing

Reference: FEND02849

  • Place of employment :

    Chiyoda-Ku, Japan

  • Contrat type :

    Permanent Job

  • Required experience :

    Minimum 5 years

  • Work mode :

    Full Time

Job responsibilities

The main mission of this position is to proactively lead all the communication activities in Japan to improve brand visibility and business through innovative and tactical PR and event activities.

[JOB RESPONSIBILITY]

Press 

Proactively develop local communication & PR strategy coordinating with Roma head office :

  • Executing PR activities for both Women’s and Men’s collection, FENDI Timepieces and Corporate projects.
  • Building good relationship with media
  • Planning and executing Press Presentation
  • Planning and executing Press Caravan
  • Promoting Celebrities endorsement
  • Manage local communicate calendar and preparing all the press materials and distribute on a timely manner
  • Maximizing media coverage timely in each event and project
  • Checking and reporting PR related exposure
  • Archiving PR monitoring ranks in all categories
  • Managing product placement related activities (lending, listing and reporting)
  • Lead the local PR teams (3 permanent PR staffs and 2 temp).
  • Supervising invoicing process

Celebrities & influencers Management

  • Developing solid relationship with local influencers and celebrities.
  • Net-working local influencers, KOL and artist.
  • Planning and executing efficient product placements
  • Gifting plan
  • Increasing brand visibility in TV & SNS through local celebrities.
  • Managing internal announcement related to PR
  • Inviting local celebrities and influencers to the show room, pop up, events and fashion show in Milan or Paris.
  • Archiving PR monitoring ranks in social media.

ADV

  • Plan and execute Advertorials.

Event

  • Proactively support marketing events if celebrities and influencers are involved.

  • Proactively supporting product launch with 360 approach collaborating with other functions in Marketing & Communication Team, including Digital, Social marketing, Events, Advertising, EC and CRM.

  •  Planning and executing PR events world-wide and locally

Profile

  • Education: University Graduate
  • Experience: 5 years or more of working experience in Fashion Company. PR experience in luxury fashion brands is a MUST.
  • Native level Japanese (Verbal & Reading/Writing aspects) is a MUST
  • English skill: Business level (TOEIC over 700)
  • PC skill: Excel, Word, Power Point
  • Capabilities:  good relationship with press & knowledge on fashion, retail business oriented, excellence negotiation & communication skills, team player with initiative to achieve goals, creativity

Additional information

It is important that the candidate can demonstrate the following key competencies:  

  • Fair & Open– Promote and emphasize diversity, promote mutual understanding, Collaborate with team 
  • Leading Changes– Work with change, dare to take chances, think out of the box, proactively challenge the status quo 
  • High Commitment– Commit to contribute to FENDI business, be passionate about people & products, have positive impact on others, Enjoy challenging situation
  • Social Responsibility– Emphasize integrity & Trust, Comply with all laws and regulations as a member of society, sustainability-minded 

FENDI
MAISON

The Fendi Maison was established by Adele and Edoardo Fendi in Rome in 1925. The opening of the first Fendi boutique – a handbag shop and fur workshop followed. Soon winning international acclaim, Fendi emerged as a brand renowned for its elegance, craftsmanship, innovation and style. Called by the legendary five Fendi sisters, the collaboration with the late Karl Lagerfeld began back in 1965 and lasted 54 years. In 1992, Silvia Venturini Fendi seconded him in the Artistic Direction; in 1994, she is given the direction of Accessories and later of Menswear. In 2000, the LVMH group acquires Fendi becoming in 2001 its majority shareholder. Appointed in 2020, Kim Jones held the role of Artistic Director of Couture and Womenswear until 2024. Since 2020, Delfina Delettrez Fendi, fourth generation of the Fendi family, is Artistic Director of Jewellery. Today Fendi is synonymous with quality, tradition, experimentation and creativity.
Fendi’s first boutique in Via del Plebiscito, Rome (1926) © Courtesy of Fendi

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