Métiers of Marketing

Marketing and Brand Management position holders are responsible for detecting new market and product opportunities. They study the competition (benchmarking) and rely on previously ordered and coordinated studies to gather information on the market, analyze and anticipate customer needs and expectations.

Product Dev & Innovation teams are in charge of identifying new opportunities for developing a new marketable product from a conception point of view. They are also responsible for improving an existing product to meet customers’ needs better and invigorate a current market.

Clienteling teams are in charge of managing Maison's Client data base and development. They define precise action plans at central, regional, country or store level with relevant axis of development: event strategy or outreach.

Consumer Insights teams are in charge of primarily working in market research, seeking to discover target areas that help drive the operational and creative strategies at a company.

Digital Marketing teams are in charge of building strategies to increase traffic that includes a range of marketing activities to meet advertising needs (content, traffic acquisition performance, social media... ). They manage online and offline advertising and media. They create dedicated content for the Brand animation on social media. They also manage affiliate marketing.

Operational & Trade marketing teams are in charge of managing all marketing actions with the stated objective of better meeting the needs of the consumer. They also deploy the strategy defined at the central level. They ensure presence on distributors' promotional flyers, merchandising and product highlighting agreements, participation in point-of-sale events or animations and joint participation in NPT-related (New Promotional Tools) actions.