Louis Vuitton reveals the VIA Varsity Jacket by Pharrell Williams an exclusive new collectible for the VIA Community 

Louis Vuitton presents an exclusive Varsity jacket, available in a limited edition for the VIA community. The unique piece exists in both digital and physical forms, marking the debut ready-to-wear creation designed by Men’s Creative Director Pharrell Williams for VIA.

The VIA Varsity jacket, which first appeared in the 2024 Men’s Fall-Winter fashion show, represents the emblematic silhouette of men’s ready-to-wear at Louis Vuitton. Inspired by a bold cowboy spirit, the leather jacket is a celebration of adventure. Meticulous details – such as lacing and the VVN colorway – elevate it to new heights and highlight the Maison’s savoir-faire. 

Exclusively reserved to owners of the VIA Treasure Trunk, the collectible has been made in a limited edition of just 200 pieces.