Louis Vuitton reveals the VIA Varsity Jacket by Pharrell Williams an exclusive new collectible for the VIA Community
Published on 07.22.2024 • 2 minutes- Innovation
- Fashion & Leather goods
![VIA Varsity Jacket by Pharrell Williams, an exclusive new collectible for the VIA Community](https://images.prismic.io/lvmh-com/Zp5zNR5LeNNTxXT6_SITE---NEWS-COVER.jpg?auto=format%2Ccompress%3Fauto%3Dcompress%2Cformat&fit=max&w=3840)
Louis Vuitton presents an exclusive Varsity jacket, available in a limited edition for the VIA community. The unique piece exists in both digital and physical forms, marking the debut ready-to-wear creation designed by Men’s Creative Director Pharrell Williams for VIA.
The VIA Varsity jacket, which first appeared in the 2024 Men’s Fall-Winter fashion show, represents the emblematic silhouette of men’s ready-to-wear at Louis Vuitton. Inspired by a bold cowboy spirit, the leather jacket is a celebration of adventure. Meticulous details – such as lacing and the VVN colorway – elevate it to new heights and highlight the Maison’s savoir-faire.
Exclusively reserved to owners of the VIA Treasure Trunk, the collectible has been made in a limited edition of just 200 pieces.
![](https://images.prismic.io/lvmh-com/Zp5z0x5LeNNTxXUT_SITE---NEWS-COVERLV-VIA.jpg?auto=format%2Ccompress%3Fauto%3Dcompress%2Cformat&fit=max&w=3840)