Dior lights up 30 Montaigne with dazzling decorations for the holiday season 

As the year-end festivities draw near, Dior has illuminated its historic 30 Montaigne address with dazzling animations evoking the Maison’s fabulous odyssey.

An invitation to reverie and escape, the 30 Montaigne façade comes alive with joyful cuckoo clocks and an enchanted atmosphere, magnified by thousands of sparkling lights.  

Window displays celebrate the art of miniatures, morphing into diminutive theaters of wonder to infuse the different Dior universes with magical spirit. An equally incredible sonic adventure accompanies captivating sketches that retrace Dior’s destiny from past to present. The chapters in this amazing journey are recounted through snow globes and delicate jewel cases harboring exceptional models from ready-to-wear to jewelry, all celebrating the passion for excellence perpetuated by the Dior Ateliers. 

Inside, unicorns, lions, four-leaf clovers, corals and seahorses evoke the motifs from the Dior Cruise 2025 collection conceived by Maria Grazia Chiuri. And as an ultimate gift surprise, visitors are welcomed to a pop-up café in the winter garden for a delectably gourmand interlude.  

This memorable experience promises moments of delight, emotion and the joy of sharing, a perfect celebration of Maison Dior’s exceptional savoir-faire and timeless elegance.