Celebrating excellence in sports and savoir-faire: LVMH opens its “Maison” for the Olympic and Paralympic Games Paris 2024

“La Maison LVMH”, a pop-up space in an elegant private residence, opens its doors for the Olympic and Paralympic Games Paris 2024. An exceptional space in the heart of the French capital, La Maison LVMH invites customers of the Group and its Maisons, as well as their teams, partners and Team France athletes, to enjoy a unique experience. 

An immersive journey to discover the world of LVMH Maisons and their affinity with sports  

A transformed garden welcomes guests for moments of relaxation and conviviality as Olympic events are shown on a giant screen. The aesthetics of the venue has been exquisitely designed to express the prestige of LVMH Maisons: the garden is furnished by Dior and three  Moët Hennessy pop-up bars propose a selection of culinary experiences for guests.  

A guided tour between the ground and first floors takes visitors to the heart of the savoir-faire of the Group's Maisons. The first floor of the building showcases creations by LVMH Maisons, including Sephora, Chaumet, Berluti, Moët & Chandon, Kenzo, Vuarnet, Make Up Forever, Fenty Beauty, Ruinart, RIMOWA, Glenmorangie, Patou, Dior ou Louis Vuitton. 

Exclusive program of events  

La Maison LVMH will also welcome athletes to celebrate their performances at the 2024 Games, as well as former Olympic athletes. The athletes will share their experiences during informal meet-and-greet sessions, including book signings, short interviews or photo shoots with guests. A series of musical evenings is scheduled as well, featuring DJ sets and performances, including Zaho de Sagazan and Imany. 

There will be broadcasts of key events involving LVMH athletes, as well as behind-the-scenes accounts of the Paris 2024 Games.   

La Maison LVMH is an exceptional venue to celebrate excellence and the festive spirit of the Olympic and Paralympic Games Paris 2024. It embodies LVMH’s commitment to sports and creativity with a space that blends performance, history and inimitable French art de vivre.  

Dive into “The Maison of all victories,” a microverse that unveils the multifaceted partnership between LVMH and Paris 2024. From exceptional creations to the latest updates on the Paris 2024 Olympic and Paralympic Games, this interactive 3D platform serves as a gateway to the captivating world of LVMH Maisons while simultaneously paying tribute to the athletes supported by the Group. Immerse yourself fully in this strategic collaboration through an unparalleled digital experience.