Cover - Guerlain

Internship – Digital & Operational Marketing Travel Retail Europe – July 2025​

Published on 01.13.2025

Guerlain

Marketing

Reference: GUER04356

  • Place of employment :

    Paris, France

  • Contrat type :

    Stage

  • Required experience :

    Débutant

  • Work mode :

    Plein Temps

Position

As part of the Travel Retail Department, within the Travel Retail Europe operational Marketing team, in a context of business growth and transformation for GUERLAIN, you will be part of the Marketing team (3 areas: perfume, skincare, make-up).​

Job responsibilities

RESPONSIBILITIES:​

In a logic of brand elevation, ensure perfect execution of e-retail sites. In parallel, involvement in various subjects with the Travel Retail Europe Marketing and Training team. ​ ​

TRAINING :​

  • Quarterly edition of newsletters for BCs (sales staff) in collaboration with the Head of Training
  • Follow-up and analysis of BeGuerlain TR Europe internal application statistics (HQ team + BCs)​
  • Creation of training materials: presentations, leaflets, video teasers, incentives, etc and operational support.​

COMMUNICATION : ​

  • Creation of videos and internal visuals for the TR Europe team: teasing of activations, incentives, videos of team victories, etc.​ ​

REPORTING : ​

  • Support for monthly reports: sell-out reporting, competitive benchmarking, etc.​
  • Support for budget presentations ​ ​

DIGITAL PROJECT MANAGER :​

  • Implement an online strategy in conjunction with brick & mortar to ensure perfect e-merchandising on all TR Europe BtoB customers (approx. 80 sites): updating assortments, visual plan, deployment of international pages, implementation of story-telling, etc.​
  • Creation of brand pages, follow-up banners and creation of banners with PS​
  • Follow-up and update of social media pages, digital packages, digital magazines according to the House strategy and innovation plan.​
  • Analysis of publications, follow-up of an e-retail evaluation grid and proposal for implementation of an associated action plan.

Profile

  • Student in business, communication or university (Bac+4/5 profile).​
  • Experience required: Appetence for digital and ease with new technologies // A first significant experience in digital and/or operational marketing is appreciated and knowledge of the cosmetics market is valued. ​
  • Skills: Organized, rigorous and pro-active. Comfortable working cross-functionally with the rest of the team and other departments involved in the missions: Marketing, Training, Commerce, Supply, Finance. ​
  • Fluency in English and French is essential. ​

​

This contractual internship is available from July 2025, for a period of 6 months.​

Location - 1st arrondissement, Paris.

GUERLAIN
MAISON

It all began with Pierre-François-Pascal Guerlain. A perfumer, chemist, inventor and researcher, the House’s founder settled up his first boutique in the heart of Paris, at 42, rue de Rivoli. The address quickly became an essential destination for dandies and elegant women. The House’s reputation at the courts of Europe peaked when in 1853, for the marriage of Napoleon III and Empress Eugénie, Pierre-François-Pascal created his Eau de Cologne Impériale, which he gave to the young bride as a wedding present.Since then, five successive generations of Guerlain perfumers have held the House’s creative reins. Today, Thierry Wasser is the heir to an olfactory legacy of some 1100 fragrances and the intrepid leader of future projects, exploring the world in search of the most exclusive raw materials.
The art of perfume bottles by Guerlain © Pol Baril

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